Nanu Group
PROJECT OVERVIEW
Nanu Group faced several branding challenges that limited their reach and growth potential. Their outdated visual identity created an inconsistent brand experience across industries and didn't reflect their commitment to innovation. The lack of a website hindered them from connecting with a modern audience, establishing trust with potential partners, and attracting top talent. To address these issues, a rebrand was key to showcase their values, experience, and forward-thinking vision.
Outdated logo and visual identity didn't align with their commitment to innovation and created a fragmented brand experience.
Lack of a website limited their ability to connect with a modern audience, attract top talent, and establish trust with potential partners.
Difficulty in conveying the company's values, accolades, and modern work culture, hindering hiring efforts and new talent acquisition.
Existing branding needed to evolve for expansion into new markets while maintaining relevance for their current clientele.
Creating a logo that embodies trust, strength, boldness, sustainability, and resonates with both B2B and B2C audiences presented a unique design challenge.
OLD LOGO MARK
NEW LOGO MARK
Nanu Group's new logo is a powerful blend of symbolism and strategic design. Here's a breakdown of its key elements:
